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E-commerce exports: Sell internationally from India

E-commerce exports involve selling goods and services online across borders. Learn more about top products and required documents to sell internationally.

What is e-commerce exports?

E-commerce exports refers to selling goods and services across borders through online platforms. Unlike traditional exporting, which involves multiple intermediaries, e-commerce allows businesses to reach international customers directly. This direct-to-consumer model simplifies the export process, giving you greater control over pricing, brand image, and customer base, making global expansion more accessible and efficient.

Why export via e-commerce?

E-commerce exports is a great way to take your ‘Made in India’ products to the world. Here are some key trends driving the growth of e-commerce exports in India:

Internet usage

Increased internet penetration across the country is providing exporters, especially in small towns and cities, access to e-commerce platforms. This connectivity is enabling them to launch and sell in global markets.

Online payments

The widespread adoption of online payment systems, including digital wallets and international payment gateways, is making it easier for exporters to conduct secure international transactions.

Government support

The Indian government’s favorable policies and incentives, are reducing costs for small exporters, allowing them to compete more effectively in global markets.

Niche markets

Increasing global demand for specialized Indian products like handicrafts, organic foods, Ayurveda-based goods, and sustainable fashion is offering Indian exporters a unique opportunity to cater to specific consumer needs.

Tech integration

E-commerce platforms are offering advanced technology solutions, helping exporters gain consumer insights, optimize pricing strategies, and deliver more personalized shopping experiences to international buyers.

Top products to export from India

India has a rich history of producing high-quality handicrafts and manufactured goods that are popular worldwide. Here are some top-growing product categories that are experiencing high demand in global markets:

Fashion and apparel: India's versatile textiles and ethnic wear, such as sarees, kurtas, and elegant formal and casual attire, have caught the attention of the global consumer seeking unique and fashionable options.

Home decor and handicrafts: Home accessories, ornaments, and fabrics especially those that are handwoven are most preferred by international clients as they incorporate Indian art.

Beauty products: Skincare products made from organic and herbal ingredients are gaining global popularity, with India leading the way by offering innovative solutions rooted in its rich tradition of natural beauty.

Health and personal care: Health is wealth, and health and personal care products like organic supplements, herbal skincare, and natural hygiene items are among the top products to export today.

Toys: From board games and educational toys to indoor and outdoor games, India offers parents and children a wide variety of options for engaging in fun and creative activities.

What is Amazon Global Selling?

Amazon Global Selling is an e-commerce exports program that helps Indian MSMEs and entrepreneurs to take their products to the world. The program helps businesses of all sizes to reach customers worldwide and build global brands. Today, over 150,000 Indian exporters are part of the program, selling millions of ‘Made in India’ products across 18+ Amazon global marketplaces.

Learn more about Amazon Global Selling

Top Amazon global marketplaces for e-commerce exports

When you export through Amazon Global Selling, you can showcase and sell your products on 18 Amazon global marketplaces. Some top marketplaces for Indian exporters are:

United States

Being the second-largest B2C market globally with a wide client base, the United States is a great opportunity for Indian exporters. This huge market allows you to fill almost any consumer niche you want to target.

United Kingdom

As the third-largest e-commerce market globally with a high Internet connection rate, the United Kingdom presents a stable and conducive market for Indian exports.

Canada

Canada ranks among the top three international markets for Indian sellers on Amazon Global Selling, thanks to a large Indian consumer base and strong ties between the two countries.

Germany

With a tech-savvy customer base, Germany is an ideal European market to export electronics, gadgets, and other goods based on innovation

France

France, the seventh-largest economy in the world, is a key market for India's e-commerce exports, as increasing demand for quality products opens doors for Indian MSMEs.

Above marketplaces were among the top marketplaces for Indian exporters on Amazon Global Selling in 2023.

Did you know?

With e-commerce exports, you can sell on multiple international markets simultaneously and avoid sales dips caused by demand fluctuations in certain markets. This helps you balance your cash flow and ensure consistent sales throughout the year. Additionally, you can also take advantage of year-round sale events like Ramadan and Christmas in global markets.

What documents do you need to start your e-commerce exports business?

Having necessary documentation in place is crucial for a smooth and hassle-free export experience. While the set of documents required will vary based on your product category and destination country, the following are some mandatory documents that all businesses must have to export via e-commerce:

Importer Exporter Code (IEC)

IEC, or Importer Exporter Code, is a 10-digit identification number assigned to importers and exporters by the Directorate General of Foreign Trade (DGFT). It is issued based on the business's Permanent Account Number (PAN).

Importer of Record

An Importer of Record (IOR) is the individual or entity responsible for all documentation associated with importing goods into a country. The IOR ensures proper inspection and valuation of goods, as well as filing duties, taxes, and other necessary paperwork.

Authorized Dealer Code

Authorized Dealer (AD) Code is a 14-digit code provided by the bank where the exporter holds a business current account. This code, issued on the bank's letterhead, can be obtained once the exporter has registered for an IEC with the DGFT.

Letter of Undertaking

GST Letter of Undertaking (LUT) is a document that allows exporters to ship products without paying Integrated Goods and Services Tax (IGST). Exporters can generate an LUT on the GST portal to benefit from zero-rated turnover.

In addition to the required documents, you may need specific licenses and certificates based on the product category and shipping method. For instance, exporting spices from India to the US requires FDA food labeling compliance documents. To help with this process, Amazon offers guidance on key compliance requirements through Export Navigator.

Need assistance on export compliance and regulations?

Get your export documents now

How to ship e-commerce export products from India?

Logistics plays a crucial role in e-commerce exports, as a robust and efficient supply chain ensures timely order fulfillment and delivery. For e-commerce exporters in India, careful planning of inventory and international shipping is essential for global success.

1. Choose a fulfillment method

Select a fulfillment method that suits your needs. Some options include:

○ Self-fulfillment: Handle all shipping and logistics processes yourself.
○ Third-party fulfillment: Outsource logistics to a third-party logistics provider (3PL). fulfillment by Amazon (FBA) handles storage, packing, and shipping on your behalf so you can focus on your business expansion plans.
○ Dropshipping: Let the manufacturer manage production, storage, and shipping.

2. Choose a logistics provider

Opt for a logistics provider that is reliable and cost-effective. Look for companies experienced in international shipping, as they will understand the nuances of transporting goods across borders. Consider factors such as their shipping speed, customer service, and network coverage to ensure your products arrive safely and on time.

3. Check shipping costs

The destination, product weight, and shipment method all affect shipping prices. To understand how to price your products competitively, it’s important to first calculate these costs.

4. Submit compliance documentation

Ensure you have the right documents, such as invoices, packing lists, bill of lading, and any other specific certificates for customs clearance at origin and destination countries. This diligence will help you avoid delays and additional costs.

5. Ensure successful last-mile delivery

Last-mile delivery is the final step of shipping goods to customers, crucial for satisfaction and brand reputation. Depending on the fulfillment method, either the logistics provider, manufacturer, or exporter arranges for pickup and delivery of the product to the customer. This process can be simplified by using real-time tracking, optimizing order fulfillment strategies, and adopting flexible delivery options.

Start your e-commerce export business with Amazon Global Selling

Amazon Global Selling provides an easy way for Indian sellers to expand internationally and start exporting. Here’s how you can get started:

Step 1: Register on Amazon Global Selling

Create your Amazon seller account on Seller Central. It takes 15 minutes to register. You’ll need ID proof, address proof, and a credit or debit card with international transaction enabled.

Step 2: List your products

After registering, list your products on Amazon's global marketplaces using the latest tools and expert support to enhance visibility.

Step 3: Manage inventory and logistics

Get expert support from Amazon to store, pack, ship, and deliver internationally with Fulfillment by Amazon (FBA) or choose to manage your own logistics through Merchant Fulfilled Network (MFN).

Step 4: Ship and deliver

Receive payments in INR directly in your bank account, and use tools like Brand Registry and Amazon ads to grow and promote your business.

Register with Amazon Global Selling to export.

Frequently Asked Questions

What are the government schemes to start an e-commerce export business from India?

The government supports e-commerce exports through several schemes, including Duty Drawback which provides refunds on customs duties paid while importing goods; RoDTEP which refunds taxes on exported goods that are otherwise non-recoverable; and RoSCTL, which provides rebates on state and central taxes for exported textiles and apparel.

What are the advantages of e-commerce exports?

E-commerce exports offer many advantages, including access to a global customer base, lower operating costs compared to conventional B2B exports, the ability to sell on multiple international markets simultaneously, and the flexibility to scale your business quickly.

Amazon Exports Digest 2024

The Exports Digest 2023 traces the evolution of exports in India and the emergence and potential of ecommerce exports. It also has latest data on top Indian states in terms of exports, bestselling Indian products, and top and emerging marketplaces.

Read online here

Free webinars for sellers

Webinars and educational videos to help brands, businesses, and entrepreneurs learn how to succeed as exporters on Amazon.

Check our the monthly webinar calendar here

Register now and get support for logistics

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